You've built the demand. Amazon becomes the easiest channel you run.

Less than most brands expect. Rosetta Brands has launched hundreds of consumer brands on Amazon from a standing start, and it is one of the most common scenarios we work with. We handle access, catalogue setup, content, fulfilment configuration and programme activation. You supply the product and sign off how the brand is presented, and we build and run the rest. Most brands are trading within a few weeks of agreeing commercial terms, with no Amazon account, Amazon team or prior experience needed on your side.

In practice, Amazon reaches shoppers who would rarely have bought from your direct store. A large share of Amazon buyers search, compare and purchase entirely on Amazon, drawn by the Prime promise and the trust of buying from Amazon itself. Adding the channel captures that demand, while your Shopify and TikTok Shop channels keep the customers who prefer to buy direct. We set Amazon pricing with your direct channels in mind, so each channel earns its own customers and the total grows.

Channel conflict is a legitimate concern, and one Rosetta Brands has navigated many times. We agree a wholesale and pricing strategy with you from the outset so your Amazon retail price sits sensibly alongside your trade relationships. In most cases Amazon and retail run in parallel without friction: Amazon captures online demand that bricks-and-mortar cannot reach. Done properly, Amazon adds a significant channel and leaves the relationships you already have intact.

Your brand stays yours. We build your listings, A+ Content and Brand Store to your brand guidelines, and agree positioning and creative with you before anything goes live. As the first-party vendor, Amazon sets the final retail price, and we manage that relationship actively to keep it aligned with your DTC and retail channels. You keep control of how the brand looks and what it stands for, and we run the trading operation behind it.

Amazon owns the marketplace customer relationship, the same as it does for every brand that sells there, on Vendor or Seller Central alike. What you gain is reach and momentum: access to Amazon's audience, the Prime badge, and the review volume, ranking and Subscribe & Save base that compound over time. Your DTC and TikTok Shop channels stay your first-party data engine, and Amazon becomes the channel that reaches the customers those channels cannot. You get full reporting from us on exactly how it performs.

You can run Seller Central and FBA yourself, and plenty of brands start there. Doing so means building and staffing an Amazon operation: account management, advertising, catalogue, fulfilment planning, compliance and the day-to-day firefighting a Seller account brings. The Vendor route through Rosetta Brands gives you the first-party model most consumer brands are aiming for anyway: the Prime badge unconditionally, enterprise terms, and Vendor-only programmes, with the whole operation run on our account and our team. You reach the same destination in weeks, and keep your team on the product.

The Rosetta Brands model is straightforward. You set a wholesale price at which you supply Rosetta Brands. We manage the Amazon relationship, absorb the operational complexity, and pay you in full on an agreed payment schedule, with no Amazon fees, no chargebacks, and no variable deductions on your P&L. There are no setup fees. The financial model is designed to create aligned incentives: our success depends on yours. We model the specific economics for your products as part of the free consultation, and there is no commitment required to get that clarity.

An agency is a service partner: they manage and advise on your own Amazon account, and you stay the seller of record. Rosetta Brands is a vendor operating model. We operate a Top 15 Amazon vendor account and sell your products to Amazon as a first-party vendor, so Amazon becomes the retailer. Your brand gets the Prime badge, enterprise trading terms, and Vendor-only programmes from day one, with fulfilment, compliance and chargebacks run on our account. You get a full vendor operation without building one yourself.

Before we start, we assess your product range, pricing and category dynamics to make sure the economics and competition make sense. If Amazon is not the right channel for your products at this stage, we will tell you plainly, before you commit to anything. For the vast majority of UK consumer brands, Amazon is a significant and underused opportunity, and our job is to help you capture it properly.