TikTok Shop for UK brands.
Joined up with Amazon.
TikTok Shop builds your brand awareness, and the TikTok–Amazon halo effect turns that attention into Amazon sales. Launch and grow on TikTok Shop with our partner FordeBaker, while Rosetta Brands keeps your Amazon business ready for the shoppers TikTok sends your way.
TikTok Shop and Amazon, each with a specialist team
FordeBaker has partnered with Rosetta Brands to widen the range of solutions available to brands that sell on Amazon, or want to. FordeBaker leads on TikTok Shop. Rosetta Brands leads on Amazon.
Rosetta Brands is the UK's Vendor-as-a-Service partner for consumer brands. Your products sell 1P through our Amazon vendor platform, backed by our Top 15 Amazon vendor account, and we take on the operational side of Amazon: fee structures, shortage claims, payment disputes and chargebacks.
FordeBaker features Rosetta Brands on its Vendor Access Services page as its partner for Amazon Vendor Central.
The result is a brand that builds awareness where shoppers discover products and captures the sale where they buy them, with a specialist team behind each. Talk to us about both.
FordeBaker
Strategy, shop setup, creators and affiliates, LIVE shopping, Shop ads, content, operations and reporting for brands launching and growing on TikTok Shop.
Rosetta Brands
Your brand on Amazon, operated by Rosetta Brands: 1P access through our Amazon vendor platform, advertising, listings, fulfilment and the full vendor relationship with Amazon.
A beauty brand's TikTok Shop demand lifted its Amazon revenue by 280%
Results for a FordeBaker beauty brand client, as published on its TikTok Shop page.
A fast-growing marketplace that lifts your brand everywhere
TikTok Shop opens a growing channel, and its effects reach beyond the app, from branded search to Amazon sales. The audience is broad, with the largest group aged 25 to 34.
Figures as published by FordeBaker on its TikTok Shop page.
The full TikTok Shop programme, delivered by FordeBaker
FordeBaker is a marketplace agency, and its TikTok Shop service covers every part of launching and growing a shop, for brands with physical products across beauty and wellness, pet supplies, home, food and drink, health and nutrition, and more. Rosetta Brands is its partner for Amazon.
A launch plan built around your hero product
FordeBaker starts with the numbers. Your hero product and launch approach are set first, then a P&L that accounts for cost of goods and platform fees, and monthly targets that give the whole team a clear mark to aim at.
A shop that is ready to sell on day one
Listings, integrations and compliance documentation are prepared together, so your TikTok Shop opens with complete product pages and the right paperwork in place.
Creators who sell your products for commission
Affiliate creators are central to sales on TikTok Shop, and FordeBaker builds the programme around them: creator outreach, product sampling, a commission strategy that works for your margins, and community management that keeps creators engaged.
LIVE sessions that turn viewers into buyers
FordeBaker recruits and trains hosts, produces the sessions, plans the schedule and designs the offers, so each LIVE shopping session has a clear purpose and a reason to buy now.
Paid media that puts proven content to work
Shop ads amplify the content and creators that are already working. FordeBaker manages GMV Max, Spark Ads and retargeting, and steers the whole programme by return on ad spend.
Shoppable video that fits the feed
Shoppable video, organic content, a content calendar, polished shop and product pages and seasonal campaigns keep your brand present and relevant through the year.
Fulfilment, promotions and clear reporting
Fulfilment planning, stock and compliance, tiered promotions and pricing keep the shop running smoothly. Weekly, monthly and quarterly reporting show you exactly what each campaign delivered.
TikTok creates the awareness. Amazon takes the sale.
A shopper sees your product in a 30-second TikTok video, opens Amazon, searches for it and checks out with Prime. TikTok created the demand, and Amazon took the sale. That is the TikTok–Amazon halo effect, and it rewards the brands that are ready on Amazon.
The sale lands on Amazon because shoppers trust Amazon's returns policy and customer service, Prime next-day delivery suits an impulse purchase, and hundreds of star ratings confirm the decision. TikTok reports TikTok conversions and Amazon reports Amazon sales, so the halo sits between them, as Amazon page views and search volume.
Rosetta Brands keeps your Amazon stock, listings, pricing and advertising ready for that demand. Read the full article on the halo effect.
Bring TikTok Shop and Amazon together.
We work with UK consumer brands who want to scale profitably on Amazon. Talk to us about TikTok Shop with FordeBaker and your Amazon business with Rosetta Brands.